The request was a lead-generation platform to help businesses gain more clients, boost revenue, and systemize their marketing and sales processes by the generation of personalized leads that convert. The main requirement was to create a platform enabling clients to create branded scorecards to generate rich and comprehensive data that can be further used to better understand prospects and personalize their experience.
We decided to move our clients’ vision forward and came up with a step-by-step plan on how to implement this product. We brainstormed ideas on the product’s functionality within our dev team based on the client’s preliminary research and marketing strategy.
After careful consideration of the client’s requirements, we developed a lead-generation platform for companies to create scorecards that prospects can complete on the website and get a personalized report based on their provided answers.
The collected information is transformed into rich data which clients can apply in their sales and marketing strategies and personalize experiences of their prospects turning them into converted leads.
Our main tasks:
Our key goal was to create a platform based on the LAPS methodology to reach 10K paying customers for 3-5 years. Currently, we have elaborated upon the key milestones allowing us to develop the platform that has reached 1,000 paying customers.
Deliverables: dynamic content in the results page, question types, logic jumps, orders, opt-in.
Deliverables: score percentages, Google analytics integration, CRM integration, admin PDF reports.
Deliverables: branding, custom domain, question-page builder, page designs.
Deliverables: analytics dashboards.